Harvard Business School is selling a $699 startup bootcamp that includes artificial-intelligence avatars of its instructors. In the HBS Foundry program, those digital stand-ins give feedback when participants rehearse investor pitches and board meetings. The offering puts a well-known faculty brand into a software-mediated format rather than a traditional classroom cohort.

The avatars are meant to let founders practice high-stakes conversations without booking live instructor time for every run-through. Participants can present a pitch or sit through a simulated board exchange and receive responses modeled on Harvard teaching staff. The school is treating faculty likeness and pedagogical style as reusable instructional material.

At $699, the bootcamp sits far below the cost of most residential executive programs at elite business schools. That pricing suggests an attempt to reach founders who want structured critique and a Harvard affiliation without the expense or calendar of a full course. It also fits a wider pattern in higher education of converting scarce faculty attention into automated products.

The school is treating faculty likeness and pedagogical style as reusable instructional material.

The design raises familiar questions about fidelity. Automated feedback can be consistent and always available, but it may not capture the judgment a professor would exercise in a live room. The program still depends on human instructors as the source of the avatars, rather than replacing the faculty role outright.

Similar tools have appeared in other professional schools, usually as chat tutors layered on recorded lectures. Harvard’s version is more specific: role-play against a simulated professor in the settings that matter to early-stage companies. How much of the value is the feedback itself, and how much is the Harvard name attached to it, will be clearer only after cohorts finish the program.